A little kid in only the second grade at St. Ann's elementary  school in Cleveland Heights received a packet with a letter from Jerry Lewis  thanking that little boy for volunteering to knock on doors throughout the  neighborhood asking for donations for the Muscular Dystrophy  Association.
A second grader! I'm guessing the MDA folks didn't really know  the young age of this boy but he was so thrilled to receive what seemed like a  personal letter from Jerry Lewis that he dutifully set forth ringing doorbells  and collecting contributions to benefit kids struggling with muscular  illnesses.
That little boy continued this relationship with the MDA well  into high school and people throughout the Coventry and Fairmount section of  Cleveland Heights looked  forward to  his appearance on their doorstep every year as fall approached.
As this lad grew in  maturity and physical stature, he gained  a greater appreciation for Jerry Lewis appearing on the famous Labor Day  telethon. It was as if Jerry held up his end of the bargain every  year.
 The youngster would  walk tirelessly along the sidewalks in Cleveland Heights and his good friend  Jerry would seal the deal by bringing in millions of additional dollars through  his hard work on the iconic marathon television appeal. Way to go  Jerry!
I was that little boy.  I  feel like I grew up watching my pal  Jerry.
Imagine my excitement several years ago when I actually had the  opportunity to serve as a co-host for the telethon on the local television  affiliate carrying the broadcast. I was flown to California to meet Ed McMahon.  It  felt like a family  reunion.
I was in  a state of  shock  just a couple of weeks ago  when a news item came across the wire with very little fanfare.
The Muscular Dystrophy Association announced quietly that Jerry  Lewis, scheduled to host the telethon for the very last time this coming Labor  Day, was scratched from the lineup entirely. His swansong appearance would now  be no song whatsoever.
That is a crying shame.
Jerry Lewis began conducting local telethons for the MDA in  1952. In 1966 he began the national telethon which has become as associated with  Labor Day as labor unions. The national fundraiser broadcast throughout the  world  has raised just under Two and a Half Billion Dollars  for Jerry's Kids.
That's $2.5 Billion with a B!
And now, just before what would surely have been the largest  television audience in the telethon's history has a chance to say goodbye, the  MDA instead says  "never mind" to  Jerry.
Lewis has certainly had his critics over the years. Many have  decried his use of sentimentalism to guilt contributors into fattening the tote  board totals.
Jerry had a great answer for that. He told the world that if his  efforts gave hope to one little boy or girl in an effort to walk again, he  didn't care how emotional the pitch had to be. His goal of helping children was  too important to be sidetracked by those who didn't like his  methods.
I liked your methods, Jerry.
Few doubted the sincerity of what was in your heart when you  intoned "You'll Never Walk Alone" at the close of broadcasts over the recent  years.  The children you helped over  the decades knew you were right there with them every hobbled step along their  journey.
 This is one little  boy who will miss you.
No comments:
Post a Comment